is a small scale jewellery company launched in Sep 2018 by Kevin Foy, based in London, UK. 

We specilaise in fine jewellery inspired by natural and classic designs. 

“I saw that not only is jewellery beautiful but also is much much more than that by adding a reassuring togetherness to keep your loved ones close to your heart at all times and keeping a connection.

Many of you entered my adventure and your belief in me encouraged me to developed my own jewellery shop, attractive, affordable items, created for real life, plausible fashion alternative, jewellery for remembrance and celebration.

And so AE Jewellery was born, AE stands for Alternative Endings.”

– Kevin Foy


Our jewellery is made in very small batches, so we may run out of stock quickly, however we aim to replace sold out item as soon as we can. As all items are made individually, this will depends on the current work load. 

Our jewellery is made well and made to last. Our quality craftsmanship, to ensure our jewellery will be worn and enjoyed for a lifetime.


All our items made with solid gold and silver will be hallmarked with accordance with UK hallmarking Act(1932).

We work with a wide range of materials including 18ct and 9ct gold, sterling silver, stainless steel, and are continuously creating new designs and trying new techniques.

We have our own jewellery studio, each precious metal jewellery are designed by ourselves and carefully crafted by hand.


We can personalise each piece by engrave a pattern,  small message, a name or date. Please kindly note, with engraving it will come with additional cost and time, please contact us for more details. 



Our rings are made to order to the customer's ring size, this can take around 2-6 weeks depending design and material. 

For engagement or wedding ring, we recommend that you visit a local jewellery to have your finger professionally measured before ordering. 

Alternatively check for how to measure your ring size correctly. 

Rings can usually be resized at further cost, and will incur shipping charge. Please contact us for information. 



For more information about our delivery and returns and jewellery care, please find more information at the top of the page under the menu About Us. 



We are also the sole UK agent for the Celebration & Cremation Diamond (also know as Hair into Diamond or Ashes into Diamond) producer, Algordanzawith H.Q. in Switzerland, is one of the most reputable global supplier of cremation diamonds, with a presence in 35 countries across Europe, America and Asia.

Algordanza cremation diamonds are created with utmost caution and precision, and guarantee authenticity, weight, cut, colour and the origin.

We have various elegant handcrafted jewellery pieces to compliment the ALGORDANZA diamonds, 

 or if you prefer our jewellery designers will help you to create your one of a kind bespoke piece to commemorate a unique life.